She is my favourite new designer. Geethika Kanumilli in one word is every bride’s dream designer. How do I know that you ask? It’s because of the incessant rant on Instagram DM off late. It’s almost like a job now replying to hundreds of texts asking me about her. Who is this designer? Where is her shop? Does she do custom designs? Price ! Price ! Please, someone, tell the PRICE!
I just knew I had to get in touch with her. Luckily, sweetheart that she and her team is, they agreed to answer all of my questions, your questions really…and I am going to share it here all with you.
Who is Geethika Kanumilli?
She is a creator who desired to design ethnic wear for the women who wished to stand out. She pursued her degree in fashion at NIFT Hyderabad but in the real sense, she is a self-taught designer.
At the age of 20 when her other classmates were worrying about their graduate dissertations and projects, she decided to race against time and opened her own line at a young age. Ever since she has been working ardently towards bringing her dream designs to life. She desired to design Indian bridal wear that is comfortable yet stand out from the others.
All her designs retain the aesthetics of an Indian bridal wear with a hint of Indo-western touch.
What is the brand Geethika Kanumilli all about?
Geethika Kanumilli is an Indian ethnic wear label that promises to build the bridge of traditional embroidery with upbeat, chic & vibrant Indian wear. It was started by the young designer two years back in 2015 with a store in Hyderabad.
The label in known for producing beautiful range of Indian bridal wear in refreshing colours with a blend of traditional handcrafted embroidery.
After carving a niche for itself in South India, the brand now boasts a list of clientele from across the world. It further aims to expand its wings and add more feathers to its hat by reaching out to larger target base across India. The brand stands out in the market with a unique voice of its own.
What are the different outfit styles in her collection?
From western gowns to Indian wear in sarees, Anarkali’s, fusion wear and lehengas Geethika Kanumilli’s collection has it all. Whether it is colours or fabric, you are sure to find something you love.
I personally love her outfits for the bride/grooms sister and bridesmaids. The outfits look super comfortable, trendy and summer perfect. The colours are something you can reuse again and again, it will never go out of style. Her pieces are eternal and make for amazing outfits to collect in anyone’s ethnic wardrobe.
The latest Spring/Summer collection – A Dreamy Affair
How vibrant are these colours? Whether you are a bride to be or the bride’s sister, these gorgeous outfits are the best thing you can wear to your families wedding this season. I personally love the pink outfit as the colour just pops. That + the off shoulder blouse looks uber chic. What do you feel?
- Address: Unit no.301, Third floor(above bata showroom) Apurupa LNG, opposite Film Nagar club. Road no.78, film nagar, Jubilee Hills-500096
- Tel: +91 8008863333
Most of the outfits are bespoke and made to order directly. Geethika Kanumilli outfits are shipped worldwide. The brand is also planning to expand soon and will be available in few stores around Delhi, Ludhiana & Gujarat.
Her outfits start from 10k upwards with heavy lehengas costing all the way to 80k.